To launch a successful e-commerce business, you need to choose the right b2b platform where you not only display your products/services but also process transactions in a safe manner.
Today, there are many b2b ecommerce solutions available including Shopify and WooCommerce. But how do you select the best one that caters to all your business needs and offers a long-term solution.
To help you out, here is a comparison guide between Shopify b2b platform and WooCommerce.
What makes Shopify unique?
Undoubtedly, Shopify is one of the most popular b2b platform. It is easy to set up and offers various themes and plugins to enhance your virtual store. Luckily, a major portion of the themes are free that can also be customized according to the user’s liking. As per the demand of today, the themes are all mobile-responsive as well.
The interface provided to the users on Shopify is also hassle-free. The consumer can make payment transactions using both – PayPal and credit cards while they are also offered a ‘one-page checkout’ feature for swift purchasing.
Shopify outshines when it comes to security. Since it is a hosted platform, the technicians work in the background and disable any security leak they come across – ensuring the payment gateways remain safe for the shop owners and the customers alike.
Above all, Shopify has a customer representative team available 24/7 via phone, email, and live chat for any queries, complaints, and assistance.
What about WooCommerce?
WooCommerce is also an equally attractive option when it comes to managing your online store. Similar to Shopify, the b2b wholesale platform is easy to install and manage. However, it is a self-hosted platform, which means that you are liable to manage all the technical aspects of the website. This includes buying a hosting provider, a domain name, and even enhanced security features.
WooCommerce is also not equipped with its own theme store and for any customizing options; you have to turn to third-party services.
When it comes to making purchases by the customers, WooCommerce offers a wide range of payment options while the payment-processing feature is as slick as Shopify.
Unfortunately, when it comes to security – WooCommerce lags behind. Since the b2b platform takes hosting and other services from third-party providers, it is often vulnerable to security threats. But yes, the occurrence of that can be minimized by investing in a managed hosting plan and an SSL service.
Last but not the least is the price factor for both the platforms. WooCommerce is free to use but does require you to purchase your own hosting, domain, and other services.
On the other hand, Shopify prices start at $29 and include all the works that are required to start your own virtual store.
Conclusion: Which one should I choose?
Ultimately, Shopify would be a better choice if you lack technical abilities and wish to setup your e-commerce business right away. However, if you are already familiar with WordPress and other fundamental aspects that are required to set up your business, then WooCommerce may be the right choice for you!
Which e-commerce platform are you going to try out? Let us know in the comments below!
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— Intershop Communications AG (@intershop) 21 de septiembre de 2017