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When a visitor visits your e-commerce platform, the experience they get on it will determine whether or not they come back. If your website is slow to respond, frequently breaks down, or even takes a long time to load, it can be a very frustrating experience for a shopper. You also need a platform that will help you market your product with ease. It is therefore essential that you have tools that assist with SEO and blog content generation. With so many online stores, you cannot afford to lose your business to a competitor due to an unresponsive website.
Both Bigcommerce and Shopify are well-grounded e-commerce platforms, which could attest to their popularity within the online marketplace. We will provide a side to side comparison of the performance of these two platforms.
Bigcommerce and Shopify performance comparison
1. Pagespeed and loading time
The online shopper has a short attention span, and there are too many options available for them to waste time on an unresponsive website. It will even make it harder for you to do your marketing if your e-commerce platform is not efficient. The whole purpose behind a website is to convert visitors into customers, and this is why it is essential that you invest in one that gives your customers an excellent online experience.
According to Google page speed, both Shopify and Bigcommerce deliver well in this area, although the former is slightly faster. They also work well on mobile and desktop applications.
2. Marketing performance
Marketing is critical if you hope to sell your products. People will only buy if they can find you. Efficiency in marketing is why many businesses are investing in SEO. With proper SEO, you can target those who are looking for what you are offering.
Further, with the right search engine optimization, search engines like Google will be able to find you quickly. You will then be able to rank highly, thus increasing the likelihood of the online visitor finding your business.
You will find these marketing features on both Shopify and Bigcommerce, but, the experience will be better on the latter. Bigcommerce has a URL that you can edit as per your wish. Shopify, on the other hand, has certain restrictions which end up making it look like you are forcing some strings into the URL. Shopify will also not allow you to edit the robots.txt, while you can easily modify it on the Bigcommerce dashboard on your online store.
The loading time for a website also has a significant role to play with regard to SEO. The AMP on Bigcommerce is free on all its templates. Unfortunately the same does not apply on Shopify; you, however, have the option of getting a specific app for this.
The two platforms are, however, similar in the fact that you can edit your descriptions, product titles, and easy 301 directs. This will be a key feature for you to take into account when finding out the best multi-channel selling software.
3. Blogging
Both Shopify and Bigcommerce have an inbuilt blog platform. You can, therefore, generate content that will improve your SEO on the different search engines. You will not find an RSS feed on Bigcommerce, and Shopify does not have a Blog category. You can, however, integrate WordPress in both.
Conclusion
The performance of your website is essential for the success of your online store. We have provided an analysis of both Shopify and Bigcommerce concerning overall performance. In some cases, Bigcommerce stands out.
If you consider the speed, loading time, editable robots.tx, in-built AMP, then Bigcommerce takes the lead. However, Shopify will allow for app integration, thus giving you as much functionality as you would get on Bigcommerce. The only disadvantage is that you’ll have to factor in the cost.
